ATT’s Negative Impact on User Acquisition Easing, per App Marketers
Some 44% say that ATT negatively impacted them last year, down from 64% in 2022. The post ATT’s Negative Impact on User Acquisition Easing, per App Marketers appeared first on Marketing Charts.
View ArticlePerformance Media Most Critical in Today’s Economic Climate, Marketers Say
Even so, a growing portion of marketing industry professionals are saying they need to invest in brand advertising. The post Performance Media Most Critical in Today’s Economic Climate, Marketers Say...
View ArticleMost Consumers Continue to Find Location-Based Ads Creepy
Almost two-thirds consider it "creepy" to receive ads from brands they don't recognize targeting them based on their location. The post Most Consumers Continue to Find Location-Based Ads Creepy...
View ArticleEmail’s Still A Top Purchase Driver, but Not for Everybody
Social media ads and posts hold more sway among younger generations, who appear to be more brand-loyal than their older counterparts. The post Email’s Still A Top Purchase Driver, but Not for Everybody...
View ArticleConfidence in Brands’ Responsible Use of Consumer Data Remains Scarce
Almost half are hardly or not at all confident in brands' responsible use of their personal data. The post Confidence in Brands’ Responsible Use of Consumer Data Remains Scarce appeared first on...
View ArticleHow Do Consumers Want Brands to Collect Their Info?
Survey-based data collection is preferred, with much less interest in cookies. The post How Do Consumers Want Brands to Collect Their Info? appeared first on Marketing Charts.
View ArticleProgrammatic Team Members Yet to Find an Addressable Cookieless Solution
One key issue is that the solutions presented have lacked scale and accuracy. The post Programmatic Team Members Yet to Find an Addressable Cookieless Solution appeared first on Marketing Charts.
View ArticleThese Are Consumers’ Biggest Frustrations Online
The dreaded pop-up rears its head again. The post These Are Consumers’ Biggest Frustrations Online appeared first on Marketing Charts.
View ArticleBrands Challenged to Balance Data Security and CX
Data security is a key factor - maybe the key factor - in consumers' trust in brands. The post Brands Challenged to Balance Data Security and CX appeared first on Marketing Charts.
View ArticleWhat Types of Personalization Do Consumers Value Most from Brands?
About half of consumers around the world agree that the more brands know about them, the better service they can give them. The post What Types of Personalization Do Consumers Value Most from Brands?...
View ArticleWhat Common Problems Do Consumers Complain About When Shopping Online?
Site navigation and search problems are frequently encountered by online shoppers. The post What Common Problems Do Consumers Complain About When Shopping Online? appeared first on Marketing Charts.
View ArticleIn What Areas Do Brands Think They Need to Improve?
Marketing decision-makers at B2B and B2C companies think they can get better at generating brand awareness. The post In What Areas Do Brands Think They Need to Improve? appeared first on Marketing...
View ArticleBrands Don’t Feel Ready for a Cookie-Less World
Even so, marketers are more optimistic about the impact of third-party cookie deprecation than they previously were. The post Brands Don’t Feel Ready for a Cookie-Less World appeared first on Marketing...
View ArticleWhat Are the Biggest Challenges with Data-Driven Marketing?
Real-time decision-making and measuring ROI/attribution are growing challenges for data-driven marketing. The post What Are the Biggest Challenges with Data-Driven Marketing? appeared first on...
View ArticleBrand Safety Named the Biggest Programmatic Advertising Concern
Programmatic experts don't seem to be concerned much at all with the sustainability of their campaigns. The post Brand Safety Named the Biggest Programmatic Advertising Concern appeared first on...
View ArticleThe Marketing and Security Relationship Needs Help; Collaboration Pays Off
Most marketing leaders say that the relationship with the security team is important, but fewer believe that security is willing to work with them. The post The Marketing and Security Relationship...
View ArticlePrivacy Laws Expected to Impact Advertising, But Most Companies Yet to...
Only around 1 in 5 advertisers say they've significantly changed their approach to targeting as a result of data privacy laws. The post Privacy Laws Expected to Impact Advertising, But Most Companies...
View ArticleAs Long as They’re Around, Marketers Say They’ll Keep Using Third-Party Cookies
Survey surprisingly finds equal budget allocation between walled gardens and the open web. The post As Long as They’re Around, Marketers Say They’ll Keep Using Third-Party Cookies appeared first on...
View Article3 in 4 Consumers Don’t Feel Like They Have Enough Control Over Their Data
85% of adults just assume that companies are always collecting and tracking data about them. The post 3 in 4 Consumers Don’t Feel Like They Have Enough Control Over Their Data appeared first on...
View ArticleAre Marketers Making Headway in Addressing Consumers’ Data Privacy Concerns?
Companies haven't made progress in transparency about data collection or data usage.
View ArticleThe Digital Ad Experience Still Roils Consumers
Consumers say online ads are more frustrating than concerns about online security and privacy.
View ArticleMarketers Focus on AI as Top Consumer Trend for 2025
Marketers are less concerned about preparedness for a cookie-less future than they were this time last year.
View ArticleLocation-Based Ads: Still Creeping Consumers Out
Consumers aren't happy about seeing ads from brands they don't recognize that target them based on their geographic location.
View ArticleMost American Adults Are Creeped Out by Personalized Ads
Ads based on browsing history and ads based on social media behavior are deemed to be the most invasive, while location-based ads offend younger adults more than older ones.
View ArticleConsumers Are Concerned About Their Data. What Are They Comfortable with...
Consumers are most comfortable with companies using their purchase history and their visits to the company's website for personalization. Beyond those, not much else...
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