Consumers Are Concerned About Their Data. What Are They Comfortable with...
Consumers are most comfortable with companies using their purchase history and their visits to the company's website for personalization. Beyond those, not much else...
View ArticleMost American Adults Are Creeped Out by Personalized Ads
Ads based on browsing history and ads based on social media behavior are deemed to be the most invasive, while location-based ads offend younger adults more than older ones.
View ArticleLocation-Based Ads: Still Creeping Consumers Out
Consumers aren't happy about seeing ads from brands they don't recognize that target them based on their geographic location.
View ArticleMarketers Focus on AI as Top Consumer Trend for 2025
Marketers are less concerned about preparedness for a cookie-less future than they were this time last year.
View ArticleThe Digital Ad Experience Still Roils Consumers
Consumers say online ads are more frustrating than concerns about online security and privacy.
View ArticleAre Marketers Making Headway in Addressing Consumers’ Data Privacy Concerns?
Companies haven't made progress in transparency about data collection or data usage.
View Article3 in 4 Consumers Don’t Feel Like They Have Enough Control Over Their Data
85% of adults just assume that companies are always collecting and tracking data about them. The post 3 in 4 Consumers Don’t Feel Like They Have Enough Control Over Their Data appeared first on...
View ArticleAs Long as They’re Around, Marketers Say They’ll Keep Using Third-Party Cookies
Survey surprisingly finds equal budget allocation between walled gardens and the open web. The post As Long as They’re Around, Marketers Say They’ll Keep Using Third-Party Cookies appeared first on...
View ArticlePrivacy Laws Expected to Impact Advertising, But Most Companies Yet to...
Only around 1 in 5 advertisers say they've significantly changed their approach to targeting as a result of data privacy laws. The post Privacy Laws Expected to Impact Advertising, But Most Companies...
View ArticleThe Marketing and Security Relationship Needs Help; Collaboration Pays Off
Most marketing leaders say that the relationship with the security team is important, but fewer believe that security is willing to work with them. The post The Marketing and Security Relationship...
View ArticleBrand Safety Named the Biggest Programmatic Advertising Concern
Programmatic experts don't seem to be concerned much at all with the sustainability of their campaigns. The post Brand Safety Named the Biggest Programmatic Advertising Concern appeared first on...
View ArticleWhat Are the Biggest Challenges with Data-Driven Marketing?
Real-time decision-making and measuring ROI/attribution are growing challenges for data-driven marketing. The post What Are the Biggest Challenges with Data-Driven Marketing? appeared first on...
View ArticleBrands Don’t Feel Ready for a Cookie-Less World
Even so, marketers are more optimistic about the impact of third-party cookie deprecation than they previously were. The post Brands Don’t Feel Ready for a Cookie-Less World appeared first on Marketing...
View ArticleIn What Areas Do Brands Think They Need to Improve?
Marketing decision-makers at B2B and B2C companies think they can get better at generating brand awareness. The post In What Areas Do Brands Think They Need to Improve? appeared first on Marketing...
View ArticleWhat Common Problems Do Consumers Complain About When Shopping Online?
Site navigation and search problems are frequently encountered by online shoppers. The post What Common Problems Do Consumers Complain About When Shopping Online? appeared first on Marketing Charts.
View ArticleWhat Types of Personalization Do Consumers Value Most from Brands?
About half of consumers around the world agree that the more brands know about them, the better service they can give them. The post What Types of Personalization Do Consumers Value Most from Brands?...
View ArticleBrands Challenged to Balance Data Security and CX
Data security is a key factor - maybe the key factor - in consumers' trust in brands. The post Brands Challenged to Balance Data Security and CX appeared first on Marketing Charts.
View ArticleThese Are Consumers’ Biggest Frustrations Online
The dreaded pop-up rears its head again. The post These Are Consumers’ Biggest Frustrations Online appeared first on Marketing Charts.
View ArticleProgrammatic Team Members Yet to Find an Addressable Cookieless Solution
One key issue is that the solutions presented have lacked scale and accuracy. The post Programmatic Team Members Yet to Find an Addressable Cookieless Solution appeared first on Marketing Charts.
View ArticleHow Do Consumers Want Brands to Collect Their Info?
Survey-based data collection is preferred, with much less interest in cookies. The post How Do Consumers Want Brands to Collect Their Info? appeared first on Marketing Charts.
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