Quantcast
Channel: Privacy & Security | Marketing Charts
Browsing latest articles
Browse All 147 View Live

Three in 10 Consumers Say That A Brand Has Become “Too Personal”

It’s a delicate balance for digital advertisers: trying to personalize to the extent that consumers feel special and want to purchase, but without scaring them away because the targeting has become...

View Article



Marketers Agree: Brands Have Over-Invested in Performance

The majority of CMOs and a fair number of others within the C-suite believe that marketing’s strategic focus is most often short-term. This is backed up by a new survey from WARC, which has found that...

View Article

What Do Enterprise Data Leaders Do That Laggards Don’t?

Organizations recognize the importance of data and, if given additional budget, the majority of marketers would use it to invest in data and analytics. Some organizations are further ahead of the game...

View Article

7 in 10 Americans Feel Their Personal Data Is Less Secure Than 5 Years Ago

The majority (62%) of Americans feel it is not possible to go through their daily lives without having their data collected by companies. Added to that, 8 in 10 (81%) feel that they have little control...

View Article

Which Digital Areas Will CX Leaders Prioritize This Year?

Customer experience professionals with advanced CX management in place are almost 4x as likely as those without to have exceeded their department’s top business goal by a significant margin in 2019. So...

View Article


CCPA: Are Businesses Ready?

The California Consumer Privacy Act (CCPA) took effect at the beginning of this year. With it came more stringent privacy protections for California residents as well as potential changes to the way...

View Article

The Building Blocks of Consumer Trust in Brands

The majority of Americans say they do not have much (29%) or any (25%) trust that corporate America will do what is right. Yet about three-quarters (74%) say they trust individual brands to deliver...

View Article

Six in 10 Voice Control Users Say Privacy Is an Important Concern

With Smart Speaker sales in the US expected to reach 39 million units this year, and the majority of Smart Speaker users searching for media content on their devices, content discoverability has become...

View Article


Three in 5 Businesses Report a High Level of Maturity in Identifying...

One of the things that customers say helps them feel like individuals is for companies to recognize their activities across all channels. Business executives appear to understand this, with a study...

View Article


The Insider’s Guide to DMARC: Everything you need to know to protect your brand

[Sponsored by Return Path from Validity] More than 90% of successful cybercrimes use this simple tool to pull off their crimes — email, or phishing emails to be exact. Cybercriminals are more likely to...

View Article

Media Quality Issues Persist: Here’s What Publishers and Agencies Are Doing...

Poor media quality, including ad fraud, can lead to distrust and eventually threaten brand safety. Some platforms are more susceptible to this than others. In a survey composed mostly of publishers and...

View Article

7 in 10 Consumers Believe They Should Be Compensated for Their Personal Data

Four out of 5 US adults believe it’s very important that their data is kept private. However, far fewer (29%) marketing executives agree to the same extent, per a survey [download page] of 2,000 US...

View Article

Inc. 500 Companies Increase Their Use of Instagram, See Value in Paid Social

Fully 95% of Inc. 500 companies used at least one social media platform in 2019, largely consistent with the year prior (94%). And although LinkedIn and Facebook remain the social media platforms of...

View Article


What’s the Number One Brand Differentiator in 2020?

Brands spend a lot of time finding ways to earn the trust and the ever-so fragile loyalty of customers. With so much effort put into winning and retaining customers, a new report from Bynder looks at...

View Article

2 in 3 Consumers Consider It A Risk to Give Personal Information to Companies

About 9 in 10 consumers are concerned about the privacy of their data, and 80% report they are more concerned about the privacy of their data than they used to be. Indeed, in a survey [download page]...

View Article


Do Smartphone Users Feel They Have Control Over Their Personal Data?

Although smartphone app downloads have continued to grow globally, there are some smartphone users who have chosen not to purchase or install an app in an effort to remain in control of their personal...

View Article

What Does the Marketing Technologist Role Look Like in 2020?

Once again, Scott Brinker from chiefmartec.com has published his list of marketing technology solutions, updating the count to 8,000 from last year’s ~7,000. In conjunction with the update, a survey by...

View Article


Data Hub: Coronavirus and Marketing [Updated]

Let’s be clear from the outset: we’re still in the midst of this pandemic, and there are more important things to be concerned about than marketing statistics. But this is a marketing data site, and to...

View Article

Deletion Requests Most Popular CCPA Demand from Consumers in Q1 2020

When the California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, many affected businesses were not completely prepared for the changes and were short of being compliant with the new...

View Article

Marketers Pursue First-Party Data More Aggressively

With Europe’s GDPR and California’s CCPA being in place for some time, marketers are able to take stock of the impact. Fortunately, some two-thirds (67%) of marketers see recent privacy regulations as...

View Article

Friends and Family Still the Most Trusted Sources of Brand Information

Advertising is the least trusted source of information about brands and services among consumers, according to a recent report from Kantar Media. As advertising becomes increasingly targeted based on...

View Article


Which Marketing Responsibilities Will Be More Important in 5 Years’ Time?

Nine in 10 (92%) marketers believe that marketing is vital to the success of their business. Not only that, but a large majority (82%) also feel that the role of marketing is valued in their business,...

View Article


Mobile Banking Usage Is Up Globally, But Privacy Concerns Remain

Alongside an overall increase in smartphone users’ digital activity, some 48% of mobile users accessed mobile banking in 2019, representing a significant increase year-over-year (y-o-y). Despite this...

View Article

CMOs Dish on Their Customers’ Behaviors During COVID-19

There has been ample evidence that customer behavior has changed due to the COVID-19 pandemic. But what changes are CMOs seeing and when do they anticipate these behaviors to return to what they once...

View Article

Which Recommendation Types Do Consumers Find Most Compelling?

Marketers are well aware of the many benefits to be found in the personalization of digital experiences, but consumers don’t necessarily share the same enthusiasm for personalization. A recent report...

View Article


Here’s How Marketers Are Using Location Data

More and more companies are collecting and using location data, and new data suggests that the primary reason for doing so is to identify new consumer markets. A new report [download page] from...

View Article

CTV Viewers Are Watching Ad-Supported Content. But How Do They Respond to Ads?

Connected TV (CTV) usage is on the rise, with streaming hours via these devices growing considerably since 2019. And, with 60% of streamers choosing to watch free content, according to a new report...

View Article

About Half of Global Consumers Expect Financial Benefits in Exchange for...

Consumers are apt to believe that companies are more likely than they are to benefit from the collection and usage of data. That hasn’t necessarily stopped consumers from sharing their data, though...

View Article

Retention Now A Bigger Personalization Priority Than Acquisition

About three-quarters (74%) of e-commerce leaders say their company has a website personalization strategy in place. During COVID-19, customer retention has become the motivation behind the website...

View Article



How Have Consumers’ Expectations of Rewards Programs Changed Since COVID-19?

Consumers are willing to modify their buying in order to optimize the benefits of their loyalty programs. But they may be less likely than they were in the not-so-distant past to share certain types of...

View Article

Performance Marketing Budgets to Increase as Marketers Chase ROI

When it comes to paid strategies, performance marketing campaigns appear to be a growing area of interest for marketers, with budgets in this area following suit. Indeed, a new report [download page]...

View Article

Why Do Online Shoppers Try Out Immersive Tech?

Although consumers have learned that there are many advantages to shopping online, there are some elements missing from the online experience. Enter the growing use of immersive technologies for...

View Article

Social Media Users’ Confidence in Data Privacy Dictates Ad Engagement

The majority of consumers say they prefer relevant ads, even if far fewer report seeing any. Nonetheless, when it comes to engaging with ads on social media, relevance takes a backseat to issues like...

View Article


CDP Users See Benefits to Online Sales

Some 75% of marketers experience a reduction in time managing customer data as a result of their customer data platform (CDP). This is just one of the many benefits to be gained from CDPs as...

View Article

Here’s Where Marketers Are Struggling Most with the Customer Experience and...

Consumers who enjoy a very good customer experience are more likely to purchase more, recommend the company to others and trust that company. As such, companies are recognizing the benefits of...

View Article

Video Advertisers Say They’re Not Yet Effectively Reaching the Right Audiences

Some 8 in 10 US advertisers agree on the importance of reaching the right audience with their video ad efforts, but significantly fewer feel that they are able to do this effectively, finds Xandr in...

View Article


What Do Digital Media Pros See As Their Top Challenges This Year?

Digital media experts think that third-party cookie deprecation will be a top challenge in the industry this year, according to Integral Ad Science’s (IAS) latest Industry Pulse report [download page]....

View Article


Troubles Measuring Impact Hinder B2B Video Efforts

About half (51%) of marketers and sales professionals (largely in B2B or B2B and B2C firms) have expressed satisfaction with their video efforts in 2020. Perhaps guided by this satisfaction as well as...

View Article

First-Party Data Takes on Key Role As Companies Account for New Data...

More than half (52%) of marketers have the goal of collecting more first-party data as part of their efforts to deal with increasing data restrictions, according to Merkle’s Customer Engagement Report...

View Article

As Their E-Commerce Investments Grow, Retailers Focus on Securing Shoppers’ Data

With global e-commerce sales growing by nearly a one-quarter last year, brands are upping their investment in e-commerce in 2021. Per a report [download page] from YOTTAA, on average brands are...

View Article

Advertising and Brand-Building Are Low on CEOs’ Long-Term Digital Investment...

The pandemic did very little to disrupt organizations’ quest towards digital transformation. In some cases, it has accelerated it. Looking beyond the pandemic and into more long-term priorities,...

View Article


Creepy or Cool? Consumers Sound Off on Personalization Techniques

More than half of consumers report they are comfortable sharing their data with a brand in exchange for better service. But, as a report [download page] from Cheetah Digital and Econsultancy shows,...

View Article

Which Consumer Buying Changes Are Likely to Stick?

The vast majority (78%) of consumers have come to prefer online shopping for specific items over the course of the past 6 months, according to a Cheetah Digital report [download page] on the digital...

View Article


Direct Mail High on the List of Consumers’ Ad Receptiveness

When it comes to advertising that US consumers are most comfortable receiving, one-quarter would choose direct mail and catalogs. A recent report from LoopMe also found that direct mail helps consumers...

View Article

Only 1 in 4 Consumers Feel More in Control of Their Data Than Last Year

While marketers struggle to gain insights from customer data, a majority of consumers feel like they have no control over the data companies are collecting about them. Indeed, a recent survey from The...

View Article


What Are the Main Drivers of Brand Trust?

Fewer than one-quarter of consumers in the US feel they are more in control of their data than they were a year ago. With consumers feeling like they have little control over the way their data is used...

View Article

Relatively Few Smartphone Users Believe Apps Respect Their Privacy

While many smartphone users spend a lot of time checking their phones, that doesn’t mean they feel that the apps on their phones keep their data and privacy secure. Indeed, a recent report [download...

View Article

8 in 10 Say Online Privacy Doesn’t Exist

Along with smartphone users expressing concern about whether mobile apps respect their privacy and keep their data secure, a great deal are worried that their mobile phone is listening in on them. A...

View Article

Close to Half of Retail Advertisers Considering Podcast Ads

Retail advertisers have been turning more towards digital since the pandemic. Recent data [press release] from Advertiser Perceptions shows that more than half (55%) of retail advertisers have...

View Article


Convenience Isn’t the Only Reason People Buy Online

The pandemic drove people to do more things online, including shopping. And, while consumers say they are motivated to purchase products online by convenience factors such as home delivery and ease of...

View Article

Browsing latest articles
Browse All 147 View Live




Latest Images